This is by no means a definitive list. Here are just some straight forward tips that I have learned over the years from experience with pay-per-click, AdWords in particular, as well techniques I have learned from gurus’ books, blogs, and newsletters.
This is not merely a rehashed or repeated combined list. These are in my words, and in no particular order. I believe in all of these and am currently using or have used these techniques for multiple client accounts. Each are split into categories that should help for reference.
Improving CTR & Conversions1.) Use the core/parent adgroup keyword three times in the ad text and display URL.
2.) Bid on all three match types for every keyword/keyphrase: broad, phrase, and exact.
(This will get you more clicks for your money).3.) Bid higher on terms that have been converting well.
4.) If continual ad performance improvement is one of your goals, on campaign settings, change Ad Serving to “Rotate: Show ads more evenly” from the default “Optimize: Show better performing ads more often. Then A/B split test your ads.
5.) Sign up for LowerYourBidPrice’s Winner Alert’s, letting you know which ad wins statistically without having to manually check every adgroup all day long.
6.) Use a relevant call to action in your ads (Avoid clichés such as “Click here.” which won’t be approved by Google anyway).
Comments Off
(more…)
RSS Feed
